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67 AutoData | October 2018 of the vice president: the direct sales are the one that pull the Brazilian market upwards, and (in this modality of sales) Toyota does not concentrate big efforts and not even intends to. Until August, Toyota registered a 5% market share of total direct sales, which is 11% on retail: “It’s out of our policy to grant exaggerated discounts to sell a vehicle. It is something that devalues our models and this way penalizes the customer in resale.” The company projects market of 2.5 million cars and light commercial Closing 2018 Closing 2019 Production company 225 654 Production company 209 259 Total market 2 million 630 thousand Totall market 2 million 510 thousand Market company 206 400 Market company 203 030 GDP 3,2% GDP 1,4% Export company 79 518 Export company 65 954 1 US$ = R$ 3,66 1 US$ = R$ 3,67 Selic (interest rate) 9% Selic (interest rate) 6,5% Inflation 4% Inflation 3,9% vehicles in 2018, which will grow to 2 million 630 thousand units next year – even with some uncertainties pointed out by the executive: “We adjusted a little the projection we had for 2019, reduced by 50 thousand units. We believe in stabilization of the Brazilian economy after the elections, but we are worried about the exchange: even with the increase of the components produced in Brazil, it is more complicated to reach stability in our trade balance.” We will increase production in Sorocaba, but basically only to meet Yaris’s exports Miguel Fonseca