AD_MAGAZINE_352
52 February 2019 | AutoData ANNIVERSARY » FIAT CHRYSLER Jeep 475 237 2,9% 333 901 2,5% 231 701 2,2% 973 227 5,6% Dodge 1 057 646 6,5% 784 113 5,9% 327 574 3,1% 459 324 2,6% Chrysler 543 011 3,4% 335 108 2,5% 177 015 1,7% 165 964 1% RAM 425 583 2,6% 286 484 2,1% 195 112 1,9% 597 367 3,4% Brand Sales Share Sales Share Sales Share Sales Share Year 2018 2009 2008 2007 FCA brands’ sales pre and post crisis x today - United States Source: Focus2Move manufacturer in the world, with 4 million 776 thousand cars and light commercial vehicles sold in 2017 and another 4 million 840 thousand traded last year. FCA also has four top-ranked brands in the world’s top fifty: Jeep in sixteenth place, Fiat one behind it, RAM in the thirtieth position and Dodge seven places behind. For Filosa, “FCA’s constitution has resul- ted in the opportunity to build each of the brands according to their identity, market segments, customer profile and vehicle characteristic. It’s a huge competitive ad- vantage, which extends our possibilities”. IN BRAZIL Throughout Brazil, one of themain con- sequences of FCA appears in the pickup trucks market. First for Fiat itself, which dominates the light commercial vehicle segment with Strada and Toro, this one born from Jeep Renegade’s rib: together, they sold 332 thousand units in Brazil from 2016 to 2018. Therefore, alone, Fiat owns
Made with FlippingBook
RkJQdWJsaXNoZXIy NjI0NzM=