28 March 2019 | AutoData AUTO PARTS » STRATEGY T hat the cars sold in Brazil will have to advance quickly in technology over the next decade, that is a certain. This is the way to make the Brazilian vehicles more competitive with the cars frommore developed countries, with dou- ble motivation: to increase the possibilities of conquering markets abroad and reduce the need for protection against imported vehicles, something always frowned by trading partners and by the WTO, World Trade Organization - which for this reason condemned Inovar-Auto, ended in 2017. An example is the necessary advances in active and passive safety and also in energy efficiency, part of the requirements envisaged in the Rota 2030 program: the- se will, certainly, have greater presence of electronic components in the vehicles, which equally is present in equipment of connectivity and comfort. From this inevitable scenario, a ques- tion emerges obligatorily: will those ad- vanced items be produced in Brazil or imported? INEVITABLE According to Besaliel Botelho, presi- dent of Bosch Latin America, the import of electronics will be inevitable: “Brazil has already missed the boat of superconduc- tors to countries in Europe, Asia and also to the United States and Mexico. We don’t By Glauco Lucena A WORRYING SHORT TERM The challenge is set: Brazilian vehicles need to evolve technologically, but how much national content can they carry?