AD_MAGAZINE_352

4 » INDEX February 2019 | AutoData AUTOMAKERS SCANIA INDUSTRIAL POLICY ROTA 2030 MARKET RANKING 2018 MARKET LATIN AMERICA ANNIVERSARY AUTOMOTIVE HUB OF PARANA ANNIVERSARY FIAT CHRYSLER EVENTS CES AND DETROIT AUTO SHOW Disclosure/Mercedes- Benz 16 22 26 32 38 44 50 With the definitive start of a new truck family series production, Scania’s factory in Sao Bernardo do Campo is at the height of the modernization process started in 2016 The new Brazilian automotive regime became law at the end of the past government, but confirmed itself to be much more modest than initially imagined and negotiated The return to more encouraging levels in the domestic market last year provoked a resumption of more traditional posts in the top-selling automakers list Two of the three largest Latin America’s markets ended 2018 on the decrease, but Brazil counterbalanced the check to end the year in the black. Exports in 2019, on the other hand... How Parana went from a small producer of trucks and fiberglass vehicles until the 90’s to become one of the largest automotive hubs of Brazil in only two decades Born from a historical crisis and under signs of doubt, Fiat Chrysler Automobiles, or simply FCA, has consolidated itself in ten years in Brazil and globally as well It was not enough being a centennial: the Detroit Auto Show could not stand competing with the CES Las Vegas and held its last winter edition this year – the next one will be in June, under the sun 6 10 55 34 59 FROM THE TOP Johannes Roscheck, Audi’s CEO, talks about Rota 2030, premium market, electric cars and more LENSES AUTODATA ASKS PEOPLE & BUSINESS END OF CHAT The backstage of the automotive industry. And the situations in the hornet’s nest that nobody pokes We choose a theme monthly and invite a specialist to respond Executive moves and other news from the Brazilian automotive industry The most relevant and irrelevant headlines of the month, handpicked by our editors