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43 AutoData | February 2019 Press release that informed Chrysler’s decision to invest in Parana, in the late 90s. It was the only one there that went wrong: even Tritec saved itself, via Fiat. million the VW/Audi factorywas inaugurated with the capacity to produce 550 cars/day in 205 thousand m2 of constructed area in the 2 million m2 land. The VW Groupwas then considered one of the ten most productive factories in the global automotive industry, with 3 thousand direct and around 10 thousand indirect jobs. One of the main executives in- volved in the construction of the factorywas a Brazilian with German origins, Stefan Ketter, who would become FCA’s global manufactu- ring head more than a decade later, taking advantage of his experience in the project of Jeep complex in Goiana. PE. The goal was the technological and constructive standard of the A3 and Golf produced in Germany. The factory was the first in Brazil to adopt laserwelding and qualitymeasurement equipment integrated in the production process. An important milestone was Fox’s production, from 2003. Developed in Brazil, it was exported to the European market from there – more than 300 thou- sandmodels from 2005 to 2011 and, in all, Fox has recently surpassed the mark of 2 million units produced in Parana. In 2014, Audi started to produce lo- cally again, with an eye to the incentives of Inovar-Auto, but still in lowvolumes: the A3 sedan and Q3 come fromParana today. In April last year, VW announced a R$ 2 billion investment in the unit for the de- velopment and production of the compact SUV, the T-Cross. The value contemplates the capacity expansion, manufacturing modernization within concepts of Indus- try 4.0, local development of parts and staff qualification. The model reaches the market in the first semester and will be exported from Parana to the main ma- rkets of South and Central America and the Caribbean. Collection MIAU Museu da Imprensa Automotiva