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6 11.26 to 12.1.2018 Sales S ão Paulo - Fiat inaugurated its first digital dealership in Brazil, with a very lean structure and no workshop area or aftermarket service. The idea is to spread these shops through the noblest regions of the big cities (where the price of the land makes it impossible to maintain a conventional store) which demands a large structure to house the showroom and the workshops. Located on Pacaembu Avenue, west zone of São Paulo, the Amazonas Group store occupies a house with a little more than 300 m², about 10% of the area of a conventional dealership. Only three models are being exhibited - a Toro pickup truck, an Argo and a Cronos - and a few employees who assist only when they are called: it’s up to the customer to drive the whole process. Fiat inaugurates its first digital dealership André Barros | andrebarros@autodata.com.br Disclosure.