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7 11.26 to 12.1.2018 This process, in fact, begins before the visit, according to Tai Kawasaki, director of chain development at FCA for Latin America: all the history of consumer’s navigation on the company’s website is taken there: “When typing the e-mail and the phone number at the entrance totem the customer receives a QR Code, which leads to all information stored”. If you want to give a more detailed look at a car that is not available in the showroom, there is the possibility of analyzing the desired model through virtual reality. The process is decided on a touch screen according to the customer’s choices: model, color, accessories, etc., as if it was on the automaker’s website. The price appears on the screen and a consultant can be called at any time - or, if you prefer, just when closing the deal. “We still can’t conduct the process until the end. There are still questions such as the financing and evaluation of the semi-new or used model as part of the payment.” Fiat plans to open 20 stores of this kind by the end of the first quarter of next year, in São Paulo, in the countryside of the State and some capitals, such as Recife, PE, Salvador, BA and Belo Horizonte, MG. All of them will have (basically as assistance) a group of resellers associated with the brand to guarantee aftermarket and other demands, such as models for test drive. Hernando Zola, Fiat’s director for Latin America, said that the parallel plan is to insert digital service into other dealerships - the chain currently has 512 stores - reducing showroom space: “But it doesn’t mean the end of the conventional dealership. We will offer a new possibility to the customer, who asks for more digital resources. The customers have changed, their behavior has changed and our stores need to change”. Since the inauguration, on November 5th, fourteen cars have been sold: eleven Toro pickup trucks, an Argo and a Mobi. FCA believes that each store has the potential to sell from sixty to one hundred cars per month depending on the location - which, incidentally, is a differential feature. As it is installed in a noble neighborhood the dealership it is on the way of the consumer’s route, very different from a conventional store, more and more distant. So much so that the Amazonas Group has installed a parking lot for bicycles, room for the customers leave their pets while they buy a car and even a reserved area for children.