weekly_edition_874

14 S ão Paulo – To sell 689 units of the Delivery Express, a volume that translates into a 28% share and the leadership of the semi-light segment was not enough for Ricardo Alouche, vice president of sales, marketing and aftersales for Volkswagen trucks and buses. The executive has the objective of raising the level of monthly sales throughout the year. According to Alouche the projection for the year is to reach a 35%, with over 3 thousand Delivery Express sent to the market – it will exceed the current monthly average, of 250 units, reaching 300 vehicles a month. “We use as a base the numbers provided by Anfavea that projects growth of at least 15% for the truck market, and we want to take advantage of this increase to sell more Delivery Express units”. The executive highlighted that the leadership the company seeks is in the sale of semi-light chassis-cabin vehicles, excluding the passenger vans and the cargo vans, which he considers to be in a different category. Even though fighting for the top spot, Alouche made it clear that the company will not engage in price wars to obtain new sales contracts: “Production costs have gone up during the crisis and the price of trucks did not rise accordingly. So we will not reduce our margins to woo new clients: we will demonstrate to prospects that we have the best option in the market, regardless of price”. VWCO PROJECTS HIGHER MONTHLY SALES FOR THE DELIVERY EXPRESS TRUCKS By Caio Bednarski Objective disclosed by vice president Ricardo Alouche is to conquer a 35% share of the segment.