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15 Photo: Publicity Main competitors to the Delivery Express are the IVECO Daily and the Mercedes-Benz Sprinter, but products such as Hyundai HR and Kia Bongo are also in the game. Main buyers are small entrepreneurs with small fleets, from one to five units, which operate in segments such as landscaping and trade and use the vehicles to transport their products and work tools. “These are entrepreneurs that used to drive pick-ups for the job, and now, with the growth in demand and the professionalization of their business, increasingly opt for our vehicle”. Another typical buyer is that of large companies, such as Panco, which uses the vehicle without any restraints for deliveries in urban centers. To Alouche the truck stands out in the market for the maneuverability, comparable to that of a passenger car so that a person with a driving license category B can drive it; for the cargo capacity; and for the comfort in the cabin.